There is no future 

for business as usual


Do something that really matters.


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A Virtuous Cycle

The modern era of startups has transformed the global economy, and we believe that this economic engine can be harnessed for the benefit of humanity. 

A virtuous cycle is possible where risk-taking founders can pursue big financial rewards while using market dynamics to effect positive change. We are not alone in this belief, and our unique approach is designed for purpose-driven founders who want to cause something in the world.

KeyChange exists to support founders pursuing this virtuous cycle, in the early stages of their startup journey. Our founders are elevating standards, defining categories, and changing industries. We want to help you
 do something that really matters.


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Maksim Soltan

"KeyChange transformed how I now view creating and running a startup.”

Ashleigh Marie Brown
Founder & CEO,
CLAIRE Fertility

"The KeyChange team is a wealth of precise and applicable information for founders."

Jameson Pitts
 Co-founder at Lynx

"We credit the KeyChange method almost entirely to the early traction that allowed us to raise our pre-seed round from an institutional investor.”

What to expect.  

Explore Our Services

We offer our suite of services either directly to founders or built into a program. In all of our work, we hold true to these values.

  • Dignity. We treat humans like humans, not like things. We value your unique perspective and are committed to you being heard and understood.
  • Tools. We will equip you with the right tools for the job that increase your competency as a founder.
  • Structure. Our trusted process, staged approach, and precise vocabulary will give you the clarity and confidence to know what to do next.
  • Collaboration. We are on your team. We will be your thought partners and collaborators as you take on the task of creating something important.
  • Community. We are building a community of awesome people who are committed to elevating standards in the world.

What We Do

KeyChange is a venture design practice that helps thrive-minded startup founders find customer traction, raise the right capital, and get to product-market fit. 

Founders playing the long game need a different kind of support than today’s venture industry provides. At KeyChange, we specialize in equipping founders with the language, tools, and strategies to more effectively translate these founders' imagination and ingenuity into the bright and sustainable future they want to build for all of us.

We work with founding teams directly and in partnership with mission-aligned programs and investors. Join us.

About Us

Join the KeyChange Community!